Situations and Solutions

BuyPlastics.com

THE SITUATION:

BuyPlastics.com, an Internet-based startup preparing to launch a revolutionary new product line desired an endorsement from an American Sports Legend.

THE SOLUTION:

Terry Bradshaw, as a Pro Football Hall Of Fame Inductee, Sports Legend, Author, Broadcaster, Actor, former Man of The Year, and former Father of the Year was a perfect candidate for this project. With his high recognition factor and excellent reputation, BuyPlastics.com was delighted with Terry Bradshaw. A speaking engagement was arranged and after dinner with Terry, BuyPlastics.com entered into negotiations for product endorsements.

BuyPlastics.com expressed their satisifaction with National Sports Agency and the services we provided:

"Thanks for your assistance in securing sports icon Terry Bradshaw, (June 20,2000), National facilitated the negotiation and final logistics with a level of professionalism that made our lives much easier."

Ed Rivera
Chief Operating Officer
BuyPlastics.com, Inc.


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California Raisin Marketing Board

THE SITUATION:

The California Raisin Marketing Board, whose mission is to support and promote the increased use of California raisins, desired a spokesperson for an 18 month advertising campaign. The perfect spokesperson needed to be inspirational and a positive role model.

THE SOLUTION:

The perfect choice for this project was a trio of 1996 Olympic Gold Medalists, Kerri Strug, Dominique Dawes, and Amanda Borden. They inspired millions of Americans as they lead the 1996 Olympic Women's Gymnastics Team to the first ever Olympic Gold Medal in the team competition. Kerri Strug's courageous performance with an ankle injury led to her to win the 1996 Olympic Spirit Award.

The California Raisin Marketing Board expressed their happiness with the excellent results achieved with the services provided by National Sports Agency.

"We needed to secure three top women's gymnastics champions. We contacted National Sports Agency and they were able to serve as a 'broker' with our target gymnasts' spokespeople. Kerri Strug, Dominique Dawes, and Amanda Borden. National really helped streamline the research and negotiations."

Bernice Neumann
Senior Counselor
Morgan & Myers

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Morgan & Meyers Advertising Agency

THE SITUATION:

Morgan & Meyers desired a well known female sports figure for a public relations campaign for their client General Mills.

THE SOLUTION:

The best candidate for this project was Rebecca Lobo, a super star in the WNBA and her mother RuthAnn. Rebecca Lobo is an inspiration on and off the court and her mother RuthAnn is a breast cancer survivor and Rebecca's role model. As one of the most widely recognized names in women's basketball, Morgan & Meyers agreed that Rebecca Lobo and her mother are a dynamic duo and excellent ambassadors for General Mills.

Morgan & Meyers expressed their satisfaction with National's services.

"Thank you for helping us secure the talents of Rebecca Lobo and RuthAnn for Sept. 2000 - they were total pros in New York City! The GMI client was more than happy with their work, as were we."

Suzette Wolding
Morgan & Meyers/General Mills